noun
- the process of registering a trademark to protect a brand name, logo, or symbol
Usage: business; legal
verb
- present participle of trademark; registering something as a trademark
Usage: business; legal
Examples
- The company is trademarking its new logo.
- Trademarking can be an expensive but necessary process.
- They are trademarking the product name before launch.
- The trademarking of the slogan took several months.
- She specializes in trademarking for small businesses.
- Trademarking protects your brand from competitors.