1. distinctive signs, symbols, words, or phrases legally registered to identify and distinguish products or services of a particular company
Usage: plural of trademark
2. characteristic features or qualities that identify someone or something
Usage: figurative use

1. registers a sign, symbol, or name as a trademark for legal protection
Usage: third person singular present

Examples

• The company owns several valuable trademarks including their logo and slogan.
• Nike and McDonald’s have some of the most recognizable trademarks in the world.
• The lawyer advised them to protect their trademarks before launching the product.
• His quick wit and dry humor became his trademarks as a comedian.
• The restaurant trademarks its unique sauce recipe to prevent copying.
• Many fashion brands fiercely defend their trademarks against counterfeiting.
• The artist’s bold use of color was one of her creative trademarks.