noun
- the process of separating or breaking apart a package of products or services that were previously sold together
Usage: business; economics
Examples
- The unbundling of cable TV packages allows customers to choose only the channels they want.
- Many airlines practice unbundling by charging separately for baggage, meals, and seat selection.
- The company’s unbundling strategy increased revenue by letting customers pay for individual services.
- Unbundling of banking services has created new opportunities for fintech startups.
- The unbundling of the software suite disappointed customers who preferred the all-in-one package.
- Regulatory unbundling in the telecommunications industry promoted competition among providers.