1. to set a price for something that is too low, especially below its actual value or below competitors’ prices

Examples

• The company decided to underprice their new product to gain market share.
• Don’t underprice your services just to win clients.
• The artist tends to underprice her paintings compared to similar works.
• They underpriced the house and received multiple offers within days.
• The restaurant underpriced its menu items and struggled to make a profit.
• Many freelancers underprice their work when starting out.